{"id":17327,"date":"2025-04-24T15:20:49","date_gmt":"2025-04-24T13:20:49","guid":{"rendered":"https:\/\/cortelazzi.sk\/cortelazzi-e-crai-una-nuova-partnership-per-portare-i-prodotti-italiani-nelleuropa-dellest\/"},"modified":"2025-06-25T00:08:44","modified_gmt":"2025-06-24T22:08:44","slug":"cortelazzi-e-crai-una-nuova-partnership-per-portare-i-prodotti-italiani-nelleuropa-dellest","status":"publish","type":"post","link":"https:\/\/cortelazzi.sk\/sk\/cortelazzi-e-crai-una-nuova-partnership-per-portare-i-prodotti-italiani-nelleuropa-dellest\/","title":{"rendered":"Cortelazzi a Crai: nov\u00e9 strategick\u00e9 partnerstvo, ktor\u00e9 prinesie taliansku excelentnos\u0165 do v\u00fdchodnej Eur\u00f3py"},"content":{"rendered":"\n

Cortelazzi a Crai: nov\u00e9 strategick\u00e9 partnerstvo, ktor\u00e9 prinesie taliansku excelentnos\u0165 do v\u00fdchodnej Eur\u00f3py<\/h1>\n\n\n\n

Spolo\u010dnos\u0165 Cortelazzi, popredn\u00fd dod\u00e1vate\u013e talianskych potrav\u00edn vo v\u00fdchodnej Eur\u00f3pe, podp\u00edsala partnerstvo so zna\u010dkou Crai, historickou talianskou zna\u010dkou, s cie\u013eom posilni\u0165 pr\u00edtomnos\u0165 priv\u00e1tnych zna\u010diek Crai \u2013 Cuore dell\u2019Isola, La Rosa dei Gusti, Crai a Piaceri Italiani \u2013 na trhoch \u010ceskej republiky, Slovenska a Ma\u010farska. Dohoda sp\u00e1ja dve spolo\u010dnosti s viac ako 30-ro\u010dn\u00fdmi sk\u00fasenos\u0165ami v tomto sektore s cie\u013eom posilni\u0165 trad\u00edciu a kvalitu v\u00fdrobkov Made in Italy v strategick\u00fdch oblastiach.<\/p>\n\n\n\n

Aliancia na roz\u0161\u00edrenie talianskeho vkusu na zahrani\u010dn\u00fdch trhoch<\/strong><\/h2>\n\n\n\n

V\u010faka tejto spolupr\u00e1ci bud\u00fa produkty zna\u010dky Crai distribuovan\u00e9 prostredn\u00edctvom rozsiahlej siete spolo\u010dnosti Cortelazzi, ktor\u00e1 sa m\u00f4\u017ee pochv\u00e1li\u0165 hlbok\u00fdmi znalos\u0165ami medzin\u00e1rodn\u00fdch trhov a sol\u00eddnou distribu\u010dnou sie\u0165ou, ktor\u00e1 sa v priebehu \u010dasu konsolidovala. Produkty bud\u00fa umiestnen\u00e9 v exkluz\u00edvnych priestoroch v r\u00e1mci predajn\u00ed Cortelazzi s inovat\u00edvnymi rie\u0161eniami vystavovania a \u0161peci\u00e1lnymi krytmi, ktor\u00e9 zv\u00fd\u0161ia ich hodnotu a kvalitu a vytvoria pre spotrebite\u013eov p\u00fatav\u00fd a jedine\u010dn\u00fd z\u00e1\u017eitok z nakupovania.<\/p>\n\n\n\n

Viackan\u00e1lov\u00e1 komunik\u00e1cia na posilnenie zna\u010dky \u201eVyroben\u00e9 v Taliansku\u201c<\/strong><\/h3>\n\n\n\n

Na podporu distrib\u00facie vytvorili spolo\u010dnosti Crai a Cortelazzi podrobn\u00fd viackan\u00e1lov\u00fd komunika\u010dn\u00fd pl\u00e1n, ktor\u00fd zah\u0155\u0148a vysoko\u00fa\u010dinn\u00e9 vonkaj\u0161ie kampane, billboardy v hlavn\u00fdch mest\u00e1ch, rozhlasov\u00e9 spoty, rozsiahlu distrib\u00faciu let\u00e1kov a intenz\u00edvne digit\u00e1lne aktivity. Po\u010das viano\u010dn\u00e9ho obdobia bude zna\u010dka hlavnou postavou exkluz\u00edvnych do\u010dasn\u00fdch predajn\u00ed v Prahe a Bratislave a pon\u00fakne spotrebite\u013eom pohlcuj\u00faci z\u00e1\u017eitok, aby zbl\u00edzka objavili kvalitu a autentickos\u0165 \u0161pecial\u00edt Crai.<\/p>\n\n\n\n

Okrem toho sa niektor\u00e9 vybran\u00e9 referencie stan\u00fa s\u00fa\u010das\u0165ou vernostn\u00e9ho programu Cortelazzi, ktor\u00fd povzbud\u00ed k vysk\u00fa\u0161aniu a vernosti nov\u00e9mu sortimentu.<\/p>\n\n\n\n

Spolo\u010dn\u00fd z\u00e1v\u00e4zok podporova\u0165 taliansku gastronomick\u00fa kult\u00faru<\/strong><\/h4>\n\n\n\n

\u201ePartnerstvo so spolo\u010dnos\u0165ou Cortelazzi predstavuje prirodzen\u00fd krok v expanz\u00edvnej strat\u00e9gii skupiny Crai,\u201c hovor\u00ed Giangiacomo Ibba, gener\u00e1lny riadite\u013e spolo\u010dnosti Crai. \u201eNa\u0161li sme partnera, ktor\u00fd zdie\u013ea na\u0161e hodnoty kvality, autenticity a l\u00e1sky k dan\u00e9mu \u00fazemiu s rovnakou v\u00e1\u0161\u0148ou pre propag\u00e1ciu talianskej gastronomickej kult\u00fary. V\u010faka tejto spolupr\u00e1ci prin\u00e1\u0161ame excelentnos\u0165 na\u0161ej s\u00fakromnej zna\u010dky na nov\u00e9 trhy a posil\u0148ujeme puto so spotrebite\u013emi, ktor\u00ed u\u017e oce\u0148uj\u00fa trad\u00edciu a umenie dobr\u00e9ho talianskeho jedla.\u201c<\/p>\n\n\n\n

Ernando Cortelazzi, prezident spolo\u010dnosti Max Food \u2013 Cortelazzi, zd\u00f4raz\u0148uje: \u201eProdukty zna\u010dky Crai dokonale reprezentuj\u00fa podstatu v\u00fdskumu, trad\u00edcie a talianskej excelentnosti, ktor\u00fa sa u\u017e desa\u0165ro\u010dia venujeme propag\u00e1cii vo v\u00fdchodnej Eur\u00f3pe. T\u00e1to spolupr\u00e1ca potvrdzuje na\u0161u \u00falohu ako referen\u010dn\u00e9ho bodu pre taliansky potravin\u00e1rsky sektor v tomto regi\u00f3ne a pon\u00faka spotrebite\u013eom produkty najvy\u0161\u0161ej kvality a jedine\u010dn\u00fd z\u00e1\u017eitok z n\u00e1kupu.\u201c<\/p>\n\n\n\n

Sledujte n\u00e1s na soci\u00e1lnych sie\u0165ach, aby ste nezme\u0161kali \u017eiadne novinky:
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Spolo\u010dnos\u0165 Cortelazzi, popredn\u00e1 spolo\u010dnos\u0165 v distrib\u00facii talianskych potrav\u00edn vo v\u00fdchodnej Eur\u00f3pe, podp\u00edsala partnerstvo so zna\u010dkou Crai, historickou talianskou zna\u010dkou, s cie\u013eom posilni\u0165 pr\u00edtomnos\u0165 priv\u00e1tnych zna\u010diek Crai \u2013 Cuore dell\u2019Isola, La Rosa dei Gusti, Crai a Piaceri Italiani \u2013 na trhoch \u010ceskej republiky, Slovenska a Ma\u010farska.<\/p>\n","protected":false},"author":1,"featured_media":17212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[289],"tags":[],"class_list":["post-17327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-sk"],"yoast_head":"\nCortelazzi a Crai: nov\u00e9 strategick\u00e9 partnerstvo, ktor\u00e9 prinesie taliansku excelentnos\u0165 do v\u00fdchodnej Eur\u00f3py - 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